Haggling is the process of negotiating the price of something (e.g. a piece of merchandise or a service) with the intent of getting a better deal than the stated price.

Although very popular in european countries, it is now frequently encountered in the West. It is very common (for example) in the purchase of new and used cars and other "High Ticket" items. Most people report success in haggling for other things, such as the cost of specialized services or the amount of a doctor's bill or creditor negotiation.

Haggling can be seen as an acquired skill. Learning where to aim on a price range and working with the salesperson takes great verbal and people skills. Most consumers do not realize that even though it is common practice to negotiate a better price on a car or service; many other consumer based areas can be brought down in price. Stores that are locally owned, have salespersons on a commission, or sell larger appliance or electronics are good targets for saving some money in haggling.